IMPROVING THE EFFECTIVENESS OF STRATEGIC PROJECTS OF REGIONAL UNIVERSITIES BASED ON VALUE MANAGEMENT MECHANISMS 

Surovitskaya Galina Vladimirovna, Doctor of economic sciences, associate professor, head of the department of quality management, Penza State University (40, Krasnaya street, Penza, Russia); professor, sub-department of applied and business informatics, Moscow State University of Technology and Management named after K. G. Razumovsky (The First Cossack University) (6, Volodarskogo street, Penza, Russia), E-mail: Gvs_kachestvo@inbox.ru
Gamidullaeva Leyla Ayvarovna, Doctor of economic sciences, associate professor, sub-department of management and economic security, Penza State University (40, Krasnaya street, Penza, Russia); associate professor, sub-department of applied and business informatics, Moscow State University of Technology and Management named after K. G. Razumovsky (The First Cossack University) (6, Volodarskogo street, Penza, Russia), E-mail: gamidullaeva@gmail.com
Dubina Al'bina Shagidullovna, Candidate of sociological sciences, associate professor, sub-department of economics and international relations, Penza State University (40, Krasnaya street, Penza, Russia); associate professor, sub-department of applied and business informatics, Moscow State University of Technology and Management named after K. G. Razumovsky (The First Cossack University) (6, Volodarskogo street, Penza, Russia), E-mail: misurin@bk.ru 

338.2 

10.21685/2072-3016-2020-1-16 

Background. The article attempts to reasonably participate representatives of universities in satisfying the request of youth representatives to create equal opportunities for achieving success in life at the present stage. The expediency of developing value management mechanisms in the implementation of regional projects as part of the national projects “Education” and “Science” is substantiated.
Materials and methods. The results of studies of the value orientations of representatives of young people living in the Penza region, Saratov region, and the Republic of Mordovia are presented. Some indicators of the socio-economic development of these regions are given, most fully, according to the authors, reflecting the social and economic aspects of the value orientations of youth.
Results. The expediency of distinguishing blocks of events of a typical strategic project of regional universities for different groups of youth depending on social status, age, level of material well-being based on taking into account their value orientations determined in the course of the studies conducted by the authors is proved.
Conclusions. In the near future, achieving goals and fulfilling the tasks of national and federal projects will require increasing the effectiveness of strategic projects of regional universities. Updating their content on the basis of the proposed model strategic project will facilitate the effective participation of universities in the implementation of regional projects and the solution of the economic and social problems of the regions that are most relevant for youth groups living in them. 

strategic project, national projects, organizational management, value management, regional university, efficiency, management mechanism 

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